About the company
Planet Fitness is one of the largest and fastest-growing fitness franchisors in the world, recognized for its High-Value, Low-Price (HVLP) model and commitment to creating a welcoming, non-intimidating environment for members of all fitness levels. Founded in 1992, the brand has grown to more than 2,900 locations across all 50 states, Canada, Latin America, Australia, and Europe, serving millions of members worldwide.
Built around its signature Judgement Free Zone® philosophy, Planet Fitness provides affordable memberships, state-of-the-art cardio and strength equipment, and a supportive atmosphere designed to help people begin and maintain their fitness journey. The company's business model combines recurring membership revenue, strong unit economics, and broad consumer appeal, making it one of the most recognized brands in the health and wellness industry.
As a publicly traded company on the New York Stock Exchange (NYSE: PLNT), Planet Fitness continues to expand both domestically and internationally through strategic franchise partnerships. The brand has consistently earned recognition from leading industry publications, including Entrepreneur's Franchise 500, for its operational excellence, franchise support, and growth performance.
With a focus on accessibility, affordability, and member experience, Planet Fitness remains a leader in the fitness sector and a compelling opportunity for qualified investors seeking to participate in the growing health and wellness market.
Address
4Liberty Lane West
Hamption
New Hampshire
03842
United States
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