Sonnys BBQ

Sonny’s BBQ: Where Slow-Smoked Meets Scalable 

Overview 

Founded in 1968 in Gainesville, Florida, Sonny’s BBQ has grown from a single neighborhood barbecue joint into one of the largest barbecue chains in the U.S., with more than 90 locations across the Southeast. For over 55 years, we’ve combined authentic, slow-smoked barbecue with Southern hospitality and a scalable business model that drives both guest loyalty and strong restaurant economics. 

Mission and Culture 

At Sonny’s, our mission is to spread the spirit of BBQ, bringing people together through great food, southern hospitality, and meaningful community connection. Our culture is rooted in kindness and community, fueled by a passion for serving others, creating neighborhood gathering places where guests feel valued, team members are empowered, and franchise partners benefit from strong loyalty and sustainable restaurant economics 

Culinary Focus 

Our Pitmasters fire up the smokers every day to serve our signature lineup—St. Louis ribs, pulled pork, brisket, and chicken—alongside the delicious sides like homemade coleslaw, BBQ beans, mac & cheese our guests know and love. We stay true to our roots while keeping the menu fresh with seasonal items and limited-time features that drive traffic, boost check averages, and keep guests coming back for more. 

Franchise and Business Model 

Sonny’s proven franchise system is built on strong unit economics, efficient operations, and robust marketing platforms that drive traffic and visibility. With comprehensive training, supply chain scale, and dedicated support, operators can maximize profitability while protecting brand integrity. 

Financial Performance and Growth 

Systemwide growth is fueled by a balanced mix of dine-in recovery, off-premise expansion, digital engagement, and a strong catering business. These diversified revenue streams and strategic investments continue to lift AUVs and set the brand up for long-term, scalable success. 

Modern Growth and Innovation 

Sonny’s continues to evolve with today’s guests in mind, modernizing restaurant design, refreshing our brand, and adopting digital-first tools that streamline operations and boost loyalty. From more efficient kitchens to marketing that drives frequency and spend, these initiatives keep us competitive in the fast-casual space while strengthening margins and protecting long-term unit value. 

Community Commitment 

Sonny’s brand equity is amplified by our community involvement. Through programs like “Q the Kindness,” “Random Acts of BBQ” and local charitable initiatives, we not only build goodwill but also drive brand preferences, strengthening long-term franchise valuation. 

Franchise Opportunity 

With a proven business model, strong guest loyalty, and a modernized concept, Sonny’s BBQ represents an attractive franchising opportunity. We combine the strength of a 55-year legacy with forward-looking innovation, offering operators and investors a brand positioned for continued growth across the Southeast and beyond.