Exhibitors

Zo’s Good Burger is a strategically expanding, Michigan-born concept redefining the fast-casual burger experience through bold flavor, modern design, and a strong cultural pulse. Built on the idea of “Good Done Gooder,” the brand delivers high-quality burgers, wraps, apps, loaded fries, and shakes through a focused, operationally efficient menu designed for consistency and speed without compromise. Every element is intentional, creating a product that’s both craveable and scalable.

More than just a restaurant, Zo’s is a brand with a distinct voice. Its identity blends clean, confident design with playful, expressive energy, making it highly visible in today’s social-first landscape. With multiple locations operating across Michigan and more in development, Zo’s has refined its systems, branding, and operations to support smart, sustainable growth. The franchise model is built for modern operators, offering streamlined processes, strong marketing appeal, and the infrastructure needed for multi-unit expansion.

At its core, Zo’s Good Burger is driven by a simple philosophy: do things well, then push to do them even better. The brand is committed not only to great food and efficient operations, but also to building meaningful connections within the communities it serves.