Franchise Your Business
Franchising is the most dynamic method of expanding a business. Business owners should gain a thorough understanding of what is involved in franchising in terms of franchise law, resources, costs, and personnel.
Assuming that you have a franchisable business and the resources necessary to succeed, your next step should be to determine if franchising is the best strategy based on your own personal goals and objectives.
Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity.
Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.
This seminar will include a series of 12 predictive criteria that assess the readiness of a company for franchising, and the likelihood that it will achieve success as a franchisor.
The three main points you’ll learn at this seminar are:
- 1. Overview and definition of franchising.
- Why do businesses franchise?
- Is your business franchisable?
