Beyond the Basics: Advanced Strategies for Multi-Unit Franchise Ownership

Expanding from a single-unit owner to a multi-unit operator requires the right strategy, leadership, and financial control. Aicha Bascaro, a 30+ year franchise expert who has worked with brands like Domino’s, Popeyes, and Olive Garden, shares proven methods for scaling successfully while maintaining profitability and operational excellence. This session will cover team leadership, financial controls, sales and marketing strategies, and common pitfalls to avoid when expanding. As the founder of the American Franchise Academy and author of Multi-Unit Franchise Mastery, Aicha has helped franchisees build, manage, and scale profitable businesses. Whether you're opening a second location or planning large-scale growth, this session will provide the tools to expand with confidence.