The Franchise Playbook: Secrets to Thriving in Your First Year

Your first year as a franchise owner is crucial to long-term success. Jerry Akers, a former corporate turnaround specialist turned multi-brand franchisee, has built 34 locations across Great Clips and The Joint Chiropractic and knows what it takes to thrive from day one. In this session, Jerry shares proven strategies for building brand awareness, managing costs, avoiding pitfalls, and successfully implementing franchise system guidelines. Drawing from his experience scaling franchises and creating generational wealth, he’ll help you lay a strong foundation for long-term success. Walk away with a clear roadmap for thriving in your first year and expert insights to hit the ground running and build a thriving business.