Franchise Success from Day One: Essential Steps for New Owners

Starting a franchise is exciting but getting it right from day one is key to long-term success. Jerry Akers, a former corporate turnaround specialist turned multi-brand franchisee, has spent 20+ years building thriving businesses, including Great Clips and The Joint Chiropractic, now with 34 locations. In this session, Jerry shares essential first steps for new franchise owners, from mastering the franchise system and financial responsibilities to building customer relationships and local marketing strategies. He’ll also discuss long-term planning and creating generational wealth, drawing from his own journey of bringing family into the business. Attendees will leave with a practical roadmap to launch, grow, and sustain a successful franchise. If you're ready to take the leap into franchise ownership, this session will give you the tools to start strong and build a thriving business.