Aicha Bascaro

Beyond the Basics: Advanced Strategies for Multi-Unit Franchise Ownership

Aicha Bascaro is a franchise expert, business strategist, and author with over 30 years of experience helping franchisees and business owners achieve profitability, operational
excellence, and financial freedom. She has worked with global brands like Domino’s Pizza, Popeyes, and Olive Garden, leading field operations and implementing franchise
systems in over 26 countries.
As founder and CEO of the American Franchise Academy (AFA), Aicha is dedicated to empowering franchise leaders through elite training programs, masterclasses, and strategic guidance. She also trains District and Unit Managers to enhance operational efficiency and franchise success. Aicha is the author of The Franchise Fix and Multi-Unit Franchise Mastery, providing franchise owners with proven strategies for sustainable growth. With a passion for franchising and a track record of real-world success, she continues to help franchisees worldwide maximize profits, scale successfully, and build lasting businesses.

Expanding from a single-unit owner to a multi-unit operator requires the right strategy, leadership, and financial control. Aicha Bascaro, a 30+ year franchise expert who has worked with brands like Domino’s, Popeyes, and Olive Garden, shares proven methods for scaling successfully while maintaining profitability and operational excellence. This session will cover team leadership, financial controls, sales and marketing strategies, and common pitfalls to avoid when expanding. As the founder of the American Franchise Academy and author of Multi-Unit Franchise Mastery, Aicha has helped franchisees build, manage, and scale profitable businesses. Whether you're opening a second location or planning large-scale growth, this session will provide the tools to expand with confidence.