Speakers

Alex Bello is a multi-unit franchisee with Phenix Salon Suites and an experienced real estate investor based in South Florida. Before entering franchising, Bello spent a decade with JPMorgan before transitioning into real estate investment and property management, overseeing multifamily properties and tenant operations. He and business partner Miguel Guerra currently own and operate multiple Phenix Salon Suites locations and continue expanding their portfolio throughout Florida. Bello was initially drawn to Phenix because of its strong reputation within the real estate industry and its unique approach to supporting franchisees. He views salon suite ownership through the lens of long-term property management, focusing on tenant satisfaction, retention, and community-building. Today, Bello combines his expertise in finance, real estate, and franchising to create environments where independent beauty and wellness professionals can thrive while building a scalable, recurring-revenue business.Alex Bello is a multi-unit franchisee with Phenix Salon Suites and an experienced real estate investor based in South Florida. Before entering franchising, Bello spent a decade with JPMorgan before transitioning into real estate investment and property management, overseeing multifamily properties and tenant operations. He and business partner Miguel Guerra currently own and operate multiple Phenix Salon Suites locations and continue expanding their portfolio throughout Florida. Bello was initially drawn to Phenix because of its strong reputation within the real estate industry and its unique approach to supporting franchisees. He views salon suite ownership through the lens of long-term property management, focusing on tenant satisfaction, retention, and community-building. Today, Bello combines his expertise in finance, real estate, and franchising to create environments where independent beauty and wellness professionals can thrive while building a scalable, recurring-revenue business.