Ali Kraus & Panel

Women in Franchising: Building Success Through Community & Leadership

Ali Kraus is the Chief Marketing Officer at Benetrends Financial and serves as the Vice Chair of the Women’s Franchise Committee (WFC) for the International Franchise Association. With a passion for helping entrepreneurs fund their dreams, Ali leads marketing initiatives that drive business growth and brand awareness. At Benetrends, she focuses on strategic marketing, partnerships, and expanding the company’s reach within franchising.
As an advocate for women in franchising, Ali plays a key role in shaping leadership programs, including the Annual Leadership Conference (ALC) and the Her Success Podcast. She is dedicated to fostering mentorship, inclusivity, and professional development within the franchise community.
A dynamic speaker and marketing leader, Ali is known for her ability to connect brands with meaningful opportunities while championing collaboration and innovation in franchising.

Join us for an inspiring discussion on the power of women in franchising! This panel will explore leadership, mentorship, and business growth, sharing real stories and actionable strategies from top female franchise leaders. Learn how to build a strong network, overcome challenges, and create opportunities for success in the franchise world. Whether you''re a franchisee, franchisor, or industry professional, this session will leave you motivated and ready to take action!