Speakers

Amanda Millikan is a franchise growth and development executive with more than 15 years of experience leading expansion strategies across the beauty, wellness, fitness, and restaurant industries. As Chief Development Officer at WellBiz Brands, she oversees development strategy for a portfolio of category-leading brands, driving franchise sales, real estate, construction, and market growth initiatives.

Throughout her career, Amanda has built and led high-performing teams focused on scaling franchise systems, accelerating unit growth, and creating long-term enterprise value. Known for her collaborative, solutions-oriented leadership style, she works closely with franchisees, brokers, landlords, and executive teams to align strategy with execution.

Amanda is passionate about multi-brand growth, franchise development, real estate optimization, organizational leadership, and building strong franchise relationships that support sustainable, system-wide success.