Speakers

Brad Reynolds is the Chief Executive Officer of Gold's Gym, where he leads global strategy, franchise development and operations, brand positioning, and organizational transformation across one of the most recognized names in the fitness industry. Brad is a results-driven executive with over fifteen years of experience building high-performing organizations, accelerating franchise development pipelines, driving EBITDA growth, and executing complex transactions across franchise-intensive consumer businesses.

Prior to Gold's Gym, Brad held Chief Financial Officer and Chief Operating Officer roles across a portfolio of high-growth franchise and multi-unit consumer brands, including Shipley Do-Nuts, Blaze Pizza, SBE, and Smashburger. Across these roles, he led multiple successful sale processes to institutional and strategic acquirers, drove significant new unit development across traditional and non-traditional venues, and strengthened franchisee economics across large national networks. τhroughout his career, Brad has demonstrated a consistent ability to build the organizational infrastructure, execute the complex transactions, and deliver the measurable value that defines successful outcomes across the full lifecycle of a multi-unit franchise business.

Brad's core competencies span franchise strategy and development, financial leadership, M&A execution, brand positioning, and building the organizational infrastructure required to scale consumer businesses efficiently and sustainably. A former owner-operator of a strength and performance gym in Denver, Colorado, Brad brings a personal passion for fitness and a firsthand understanding of what it takes to build a high-performing gym business from the inside. He is based in Denver, CO, and Dallas, TX.