Eric Keller
Vice President, International Business Unit Lead,
Purpose Brands
Over his 20+ years with Purpose Brands, Eric Keller has supported the growth of its portfolio brand Anytime Fitness from 1 to 5000+ units, along with expanding into 40+ countries on all 7 continents. He currently leads a business unit of multiple brand leaders, supporting partners, and specialists to develop strategies that drive whitespace growth of Purpose Brands. With regional focus on the Americas and Pacifics, he strives for the best in class consumer experiences, exceptional brand standards and profitable and successful franchise partners around the globe.