Erica Tarnowski

Erica  Tarnowski is a data-driven franchise development pro with a sharp eye for strategy—and a sharper sense of humor. With over nine years of experience spanning franchise sales and marketing at brands like Dessange Group North America, 919 Marketing, Unity Rd., Far & Dotter, and now Aroma Joe’s, she’s helped award franchises across the U.S. and led franchise growth initiatives for more than a dozen brands.

Currently serving as the Director of Franchise Development at Aroma Joe’s, Erica fuels the brand’s expansion through smart partnerships in both new and existing markets. Off the clock, she’s a boy mom of two, a former Brazilian (ask her over a bold glass of wine or smooth whiskey), and a self-proclaimed sales and data junkie. Her secret weapons? Sarcasm, wit, reality checks—and maybe a true crime podcast or two.