Speakers

Fernando L'pez de Castilla, CFE, is Founding Partner at GNF Worldwide, the leading global franchising firm, with corporate offices in Miami, Mexico City, Lima, Santiago, Madrid, London, Riyadh, Dubai, Shanghai, and Melbourne. A Certified Franchise Executive by the International Franchise Association (IFA) and a Harvard Business School venture capital expert, he is the author of the "La Biblia de las Franquicias" saga (Grupo Planeta, 2019, 2023). From his roles in GNF Worldwide, Formula X and the IFA's International Committee, Fernando fights for the professionalization and democratization of franchising worldwide.