Jose Roberto Fernandez

Jose (Pepe) Fernández is the Secretary General of the Ibero-American Franchise Federation (FIAF), a supranational organization that brings together franchise associations from 12 countries, promoting ethical growth and best practices in franchising throughout Latin America and Portugal. He is also a member of the Task Force of the World Franchise Council.

With over 27 years of international experience in franchising, he has played a key role in the successful development and expansion of more than 400 franchise brands across 15 countries.