Kelly Wyatt

Kelly Wyatt brings over 25 years of franchising expertise and entrepreneurial leadership to his role as Director of Franchise Development at Zoomin Groomin. Originally from a small coal-mining town in Southwestern Virginia, Kelly’s upbringing instilled in him a strong sense of determination, practical know-how, and a can-do spirit. After moving to the Virginia Beach area, he shifted focus to education and cultivating lasting relationships—foundations that would support a dynamic business career.

As a direct report to CEO John Hewitt, Kelly played a key role in the leadership of Liberty Tax, serving as a co-founding member of the company’s Culture Committee and becoming the youngest member of the Operating Committee at age 29. His experience spans the roles of franchisee, area representative, and master franchisee across both the United States and Canada. During his tenure at Liberty Tax, Kelly saw the organization grom from 35 offices to over 4,000 in North America.

Now based in Columbia, South Carolina, Kelly channels his deep industry knowledge, high energy, and passion for growth into helping franchisors and zees succeed. In addition to his professional work, he enjoys spending time with family and friends, traveling, performing as the lead singer and guitarist for the Nashville-based band The Blue Pickups, and relaxing out on the lake.

“I love the John Hewitt legacy and the amazing impact he has had on others.” Kelly’s commitment to supporting both emerging and mature franchise concepts makes him a key asset in Loyalty Brand’s expansion and success.