Speakers

Matt Zeiger serves as Chief Financial & Development Officer for Sonny's BBQ, where he leads the company's financial strategy, franchise development, information technology and growth initiatives. With more than 25 years of experience in the restaurant and franchise industries, he has built a strong track record of driving profitability, operational excellence, and sustainable growth. 

Before joining Sonny's BBQ, Matt held executive leadership roles with several restaurant organizations, including Yum! Brands, where he served as Chief Financial Officer for Pizza Hut Korea and led a successful business turnaround. He also served as Chief Executive Officer and Chief Financial Officer of Quality Restaurant Group, a 340-unit, multi-brand franchise organization operating across 15 states. 

Matt is recognized for his expertise in finance, operations, and franchising, as well as his ability to align strategic growth with strong financial performance. He is passionate about helping brands and franchisees achieve long-term success.