Michael Seid & Andrew Seid

How To Franchise Your Business

Michael Seid is the founder and Managing Director of MSA Worldwide. He serves on the IFA’s Board of Directors is recognized for his work with established and well-known brands on a global basis and for his work as an expert witness in complex franchise matters.

Andrew Seid is a Senior Consultant for MSA Worldwide Franchise Advisors. A former litigator, he is an experienced advisor to franchisors, working primarily with emerging brands seeking to grow their business through franchising.

Effectively expand your business through franchising. This class provides the essential knowledge required by prospective and emerging franchisors by teaching both the fundamental franchising principles as well as the strategic implementation to achieve success in franchising. You'll discover how to adapt the franchise model to your specific business needs and brand identity allowing you to avoid one-size-fits-all approaches that rarely if ever work. Successful franchisors design their systems to replicate the brand experience consistently from location to location in a way that also attracts the proper class of franchisee.