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Rocco Fiorentino

Rocco Fiorentino

President & CEO, Benetrends Financial
Rocco Fiorentino, MSM, CFE, is President & CEO of Benetrends Financial and a nationally recognized franchise leader with more than 30 years of experience as a franchisee, franchisor, entrepreneur, and advisor. Having built, operated, and grown franchise businesses himself, Rocco brings a unique understanding of the journey from aspiring entrepreneur to business owner. He currently serves on the International Franchise Association Board of Directors and is a sought-after speaker on entrepreneurship, franchise growth, leadership, and business ownership.

Sessions