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Todd Houghton

Todd Houghton

CEO iFranchise Group and FranDevCo, FranDevCo/iFranchise Group
Todd Houghton is the Chief Executive Officer of Full Spectrum Franchise, a private-equity-backed platform uniting three industry-leading brands—iFranchise Group, FranDevCo, and Topfire Media—into a single, integrated engine for franchise strategy, development, and marketing. Under his leadership, Full Spectrum operates on a five-pillar strategic framework spanning growth, brand excellence, integrated client experience, innovation, and people—delivering end-to-end value across the franchising lifecycle.A lifelong entrepreneur, Todd's roots in franchising run deep: he became a franchisee in the 7th grade, eventually scaling to eight locations across three states as a top system performer. Over his career he has built and exited multiple ventures and spent nearly a decade driving growth and technology transformation in the franchise space, including AI-enabled client engagement and operational modernization.Todd has been recognized as a Hall of Fame Titan 100 honoree and a multiple-time Franchise 100 Influencer. Based in Georgia, he brings an operator's discipline and a builder's vision to scaling Full Spectrum into the definitive partner for franchisors at every stage of growth.