WFS 2026

The franchising landscape is being reshaped by Artificial Intelligence and Generative Engine Optimization — and most franchise systems are behind the curve. In this session, Giselle Campos and Ric Militi of InnoVision Marketing Group break down how AI and GEO are transforming the way franchisees attract local customers, how franchise development teams generate and convert leads and what it means for the future of brand consistency across your entire system. Whether you're a franchisor trying to scale smarter or a franchisee trying to compete locally, the rules of visibility and discovery have fundamentally changed.