WFS 2026

Be inspired as Randy dives into the evolution of brand identity and what it takes to scale with intention. From breaking into non-traditional, outside-the-box venues to building full-service, destination-driven experiences, he’ll explore how brands can meet audiences wherever they are.

Randy will share insights on expanding through adaptive footprints and scalable formats, ranging from full-service and quick-serve to captive and unconventional spaces, while pushing creative boundaries with bold flavors and innovative builds.
He’ll also touch on the power of culture and influence, highlighting how today’s creator ecosystem, viral moments, and purpose-driven philanthropy can shape brand impact and drive meaningful connection.