How to Choose the Best Franchise for You
Not every franchise is the right fit for every person. In this session, franchise industry expert Aicha Bascaro will walk attendees through the key factors to evaluate before investing in a franchise — including lifestyle fit, financial expectations, operational complexity, franchisor support, and long-term growth potential. Learn how to look beyond the brand name and choose a franchise that aligns with your goals, strengths, and vision for the future.