Franchise Your Brand

26 Sept 2026
Theater 6

Effectively expand your business through franchising. This class provides the essential knowledge required by prospective and emerging franchisors by teaching both the fundamental franchising principles as well as the strategic implementation to achieve success in franchising. You'll discover how to adapt the franchise model to your specific business needs and brand identity allowing you to avoid one-size-fits-all approaches that rarely if ever work. Successful franchisors design their systems to replicate the brand experience consistently from location to location in a way that also attracts the proper class of franchisee.

Speakers
Eric Keller
Eric Keller, Vice President, International Business Unit Lead - Purpose Brands