WFS 2026

Franchise brands aren't just selling a business model — they're selecting a partner. Join 40 year franchising veteran, Steve White, for a look behind the curtain on what top franchise systems actually evaluate when vetting candidates, beyond capital and credit scores. Attendees will learn the traits that separate franchisees who thrive from those who struggle, giving aspiring and current franchisees a candid look at how decisions are really made; and gives franchisors a framework for sharpening their own recruitment criteria. Whether you're evaluating your first franchise opportunity or refining how your brand selects its next operator, you'll walk away with a clearer picture of what "the right fit" truly means.