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More than BBQ: The Sonny's Story
Explore how Sonny’s BBQ has evolved from a single smokehouse into a beloved, enduring brand—and how it’s being positioned for the next generation. Attendees will experience Sonny’s heritage, understand why guests and franchisees love the brand, and see how hospitality, culture, and operational excellence fuel success. The session highlights the guest journey, franchise support, and future growth opportunities that make Sonny’s more than BBQ.
