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Run It Like You Own It: The owner-operator mindset every franchisor needs to scale.
Most franchise system strategies get made in conference rooms, optimized for metrics that look good in a deck, while the franchisee on the ground deals with a completely different reality. The result is friction, churn, and growth that looks good on paper but doesn't hold up at the unit level.
In this keynote, Brad makes the case that owner-operator thinking isn't nostalgia, it's a decision-making framework that, applied at scale, produces stronger franchise systems, more durable franchisee relationships, and growth that actually compounds.
Drawing on his own experience rebuilding Gold's Gym's franchise model, pricing structure, technology platform, and development pipeline, Brad will share the filter he applies to every major decision and how franchise leaders at any level can build this thinking into their own organizations before scale makes the gap between leadership and the unit too wide to close.
