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Stop Selling Franchises. Start Recruiting Owners.
Most franchise brands scale by leaning on consultant networks. Glo took a different path. Founder Onyi Odunukwe reveals how Glo grew its first hundred locations organically, then accelerated with paid social and a founder-led personal brand, awarding 110 units to just 45 owners. The lesson: when you recruit committed operators instead of selling one-off deals, growth compounds. A candid playbook for building a franchise that's healthy from day one.
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