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Be inspired as Randy explores the evolution of brand identity and scaling with intention, from non-traditional venues to destination-driven experiences. Learn how adaptive formats, bold creativity, and innovative builds drive growth across full-service, quick-serve, and unconventional spaces. He’ll also unpack the power of culture, influencers, and purpose-driven impact in shaping meaningful brand connections.Speakers
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Within a few years, AI will be table stakes in franchising: every brand will run, more or less, the same automated back office. So where's the edge? It collapses back onto what franchising has always been: the local relationship, the team, and the community. This session reframes the question from "how do I automate?" to "what do I do with the time automation gives back?" You'll leave with a simple filter to apply Monday morning.
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Hear from two successful multi-unit, multi-brand franchise operators as they share how they built thriving businesses - while staying grounded as a close-knit family. Discover the strategies, lessons learned, and values that have fueled their growth without sacrificing what matters most at home.
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Data analytics are important when considering new sites for development, and in-person visits are essential for franchise growth. This presentation will cover site selection best practices including how in-person visits can mitigate risk, help you view the site through the customers’ eyes and guide you in selecting the strongest sites for your restaurant.
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The strongest franchise leaders approach each location with an owner-operator mindset. Viewing the business at the unit level sharpens decision-making around franchisee economics, support systems, and the real drivers of performance, focusing less on metrics that merely look impressive in a board presentation and more on what genuinely improves results on the ground.
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With 25 years and thousands of franchise units across multiple brands and 26 countries, Sean Oatney, CFE breaks down what it truly takes to build a franchise system that scales — and lasts. From franchisee recruitment and validation to multi-unit growth strategy, real estate, and franchisee relations, this session delivers actionable frameworks for franchisors at every stage. Walk away with clarity on what to fix, what to prioritize, and what separates the brands that endure from the ones that don't.
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Buying a franchise is a significant investment, and understanding the process is key to making an informed decision. This session will explore the advantages of franchising, highlight what prospective franchisees should look for in the Franchise Disclosure Document (FDD), explain key provisions of the Franchise Agreement, and discuss the value of franchisee associations. Attendees will leave with practical insights and the confidence to evaluate franchise opportunities more effectively before making their investment.
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Jon Taffer shares his proven approach to building businesses that create the right customer reactions, drive revenue and scale with discipline. Drawing from Bar Rescue, Taffer’s Tavern and decades advising major brands, Jon will show franchise owners and operators how to strengthen systems, leadership, guest experience and accountability to build brands that last.
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Broward County Convention Center | 25 & 26 Sept 2026
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